A major part of building a successful small business can be considered an art. A valuable part of that art is applying personal character strengths and virtues to create and build that business brand. Success can depend on many things, but I believe the make or break point of almost all start-up businesses rests on the application of basic virtues: such as manners, truth in advertising, true help, keeping one’s word, reliability and so forth. The Best of Me from a to z is a list of virtues for life and business that when correctly applied, can elevate that art. It is beautifully illustrated for children and adults. This book was winner of the 2018 TCK Readers Choice Awards and is applicable to our everyday walk through life and business.